Malaysians are spoilt for choice when it comes to food. With such a diverse and rich culture, it’s no surprise that the country is home to some of the best F&B outlets in the world. And while traditional dishes still reign supreme, a new wave of baguettes and pastries is taking over the scene.

So what’s behind this sudden rise in popularity? Let’s take a look.

How do baguettes and pastries fare in the Malaysian F&B scene?

Malaysia is a food lover’s paradise, with various cuisines. One cuisine that is gaining popularity in Malaysia is French food.

Baguettes and pastries are two popular French foods that can be found in many Malaysian restaurants and cafes. Baguettes are long, thin loaves of bread typically served with cheese or ham.

Pastries are usually sweet and often made with fruit or cream. Both baguettes and pastries are delicious and satisfying, making them a popular choice among Malaysian diners. They make for a delicious and enjoyable meal for those willing to splurge.

The popularity of baguettes and pastries in Malaysia:

Baguettes and pastries have always been popular in Malaysia, but there’s been a recent surge in popularity. This can be attributed to a few factors, including:

The shrinking economy:

Inflation hit an all-time high in July, and living costs have been rising ever since.

With the inflationary pressures in the economy since July, many businesses have been forced to cut costs and reduce staff. However, we are seeing an increase in food and beverage (F&B) outlets, particularly those selling baguettes and pastries.

The IG-worthy factor:

In today’s social media-obsessed world, it’s about getting the perfect shot for your feed. And what better way to do that than with a beautiful, Instagram-worthy pastry?

Many F&B outlets in Malaysia have a strong social media presence and can generate buzz through word-of-mouth marketing.

The arrival of big brands:

Paris Baguette, one of the world’s largest bakery chains, is set to open its first outlet in Malaysia by Q4. This is just one example of the many international brands making their way to Malaysia.

With the entry of giant brand Paris Baguette into the Malaysian market this year, we expect the trend of rising baguette & pastry F&B outlets to continue.

With so many factors working in its favor, it’s no wonder that the popularity of baguettes and pastries is on the rise.

Conclusion:

To conclude, the popularity of baguettes and pastries is on the rise in Malaysia. This can be attributed to the country’s current economic climate, social media rise, and big international brands’ arrival.

So, baguettes and pastries are the way to go if you’re looking for a delicious and affordable meal.